Also known as “The Monkey Lord” or “Chappers”, Rob Chapman is internationally renowned for his entertaining and instructional YouTube channel.
He has been a professional guitarist for 10 years, playing sessions for Universal Records, clinics for Orange Amplifiers and Faith Guitars, video teaching, playing clinics at the Frankfurt Musik Messe and touring in rock bands. He has worked with many high calibre producers/ engineers including Eddie Kramer (Led Zeppelin, Jimi Hendrix, The Beatles, AC/DC, The Rolling Stones, David Bowie) Nick Tauber (Thin Lizzy, Def leopard) and Todd Burke (Ben Harper).
Since graduating from the Institute in 1995, Rob has performed in bands worldwide and acted as a session player for Universal Music on productions spanning from the blues rock of Jimi Hendrix, to the neo-classical metal of Yngwie Malmsteen. Rob’s studio experience has seen him work with iconic producers such as Eddie Kramer, Todd Burke and Nick Tauber in prestigious studios across the world.
In 2007 Rob became dedicated to building his YouTube channel full-time. He has carved a niche in viral marketing through video tuition and product demonstration. His engaging personality shines through on camera, which has seen him act as a freelancer to steer marketing campaigns and video productions for Orange Amplifiers, Marshall Amplification, Faith Guitars, World Guitars and Andertons Music.
Rob's signature Barnes and Mullins guitar “ML1”, named by his Youtube fans, was the first Chapman product created through collaborative design, a unique concept inspired by the communal reach of the YouTube platform. Chapman Guitars has expanded to include an exclusive line of hand-made instruments.
As a result of his success on YouTube, Rob has been invited to speak as part of a panel at numerous music shows across the UK – including Guitar Nation in 2010, and the Analogue to Digital show in 2011.
In July 2011, Rob ran his own three day guitar festival – “MonkeyFest” – which took place at Bisley Pavilion, Woking. The event was headlined by premier UK guitar talents: Guthrie Govan, Andy James, Alex Hutchings, Sacred Mother Tongue and Godsized.
In 2013 the ICMP sponsored Rob Chapman’s tour.