Digital Marketing Careers in 2024

Digital marketing is one of the most exciting and innovative sectors to work within.

If you want to work with the latest technology and trends within the music industry, then digital marketing could well be the perfect industry for you to grow your skills in.

From project management to becoming an expert in social platforms and working as a digital marketer, there are plenty of marketing disciplines for you to get a solid grasp of. 

Digital Marketing Jobs 

The digital marketing jobs career route has become one of the fastest growing in the UK last year, according to data from LinkedIn, which shows a 52 percent rise in demand for such roles. 

The average salary can vary widely depending on an individual professional's track record. Still, further figures from LinkedIn revealed that the “Digital Marketing Specialist” post is among the top 10 most in-demand jobs on the platform.

70% of marketers are actively investing in content marketing. 

As of April, 2020, there were over 30 million podcast episodes in existence. Such a range of marketing content shows how in demand content teams have become. 

How to Launch a Digital Marketing Career

Pursuing professional qualifications can go a long way for those looking to launch a career as a digital marketer. 

In accordance with this huge rise in market demand, we have diversified our academic offerings in the fields of Music Marketing - including programmes such as BA (Hons) Music Marketing and the one-year  Cert HE Music Marketing  These business-oriented degrees will leave students well prepared to make meaningful contributions to the  music and wider creative industries.

With much of this work involving digital campaigns, it creates the chance to take on remote working or hybrid working, meaning your location no longer impacts the best digital marketing jobs you can apply for. Instead, the focus is on your experience with marketing tasks.

Some entry level digital marketing jobs include marketing executive with marketing agency, digital marketing assistant, email marketing assistant and marketing officer. 

Work Experience

If you are looking for entry level digital marketing opportunities, then applying for an internship with a big marketing agency can you give the experience to get a foot in the door.

Before applying, make sure you have tailored your CV and covering letter for the company in question. Get in touch with a marketing department before applying to find out the relevant contact to reach out to.

You should also ensure your own LinkedIn profile is optimised and up to date to also showcase your skills as clearly as possible. 

Entry Level Jobs

After you have some digital marketing experience under your belt, then the next step is finding an entry level role.

This can be an exciting opportunity at a company and can open up the world of SEO and marketing to give you your first step up the career ladder. 

What Skills Do You Need to Work in Digital Marketing?

Job descriptions in digital marketing will often ask for a number of different skills from applicants. Effective communication skills can be key alongside an ability to come up with innovative ideas.

A knowledge of marketing strategies even in entry level marketing jobs can hold you in good stead as well as an ability to analyze data and stay up to date with all the latest marketing initiatives.

Other core skills include strategic planning, web analytics, paid media, visual design, email marketing, website landing pages and more. 

Hybrid working and remote working

In today's working world, many of us are keen to enjoy the benefits of either hybrid or remote working. This enables professionals to spend time outside of the office and is something that often applies to marketing professionals as most of their work is computer-based.

Hours of work

It's also worth noting that the majority of digital marketers work normal office hours, although this could increase during busy times or campaigns. If you choose to pursue a freelance career, then you can take on short-term contracts, usually secured via an agency. It can depend on the opportunities out there and the ways in which you like to work. 

Here, we’ll explore the most popular opportunities for you to pursue. They include 

• Digital Marketing Manager
• SEO Specialist
• Social Media Marketeer 
• Content Strategist 
• Digital Marketing Campaigns Specialist
• User Experience Designer
• Website Manager 
• PPC Search Manager
• Ecommerce Manager 
• Online Community Manager 

Digital Marketing Manager

Digital marketing campaigns are led by digital marketing managers who are integral in overseeing and implementing them. 

These professionals sit at the heart of the team and liaise with/managing other digital marketing specialists such as content producers, SEO specialists, social media experts and many more. 

On projects or digital marketing campaigns, it will be these post holders who are responsible for ensuring the team is resourced effectively. They will create a project timeline, set milestones and manage budgets among any other collaborative aspect. 

SEO Specialist

Search Engine Optimisation or SEO is the dark art of ensuring your website or content comes as close to the top of a Google search as possible. 

Why is this important? Well the higher a business ranks, the greater their chance of maximizing the amount of website traffic. 

Experts in this field know how to do the research around search terms and keywords businesses want to rank for on Google. They stay in tune with the latest updates around search engine algorithms and work on tailoring content to ensure it can perform highly when potential customers input specific search terms into Google. 

Social Media Marketeer

Living in the digital age means it’s impossible to ignore social media channels and how they shape our lives. From YouTube and X to Instagram and Facebook, these platforms not only allow us as consumers to share posts about our experiences but enable companies and organisations to engage with and grow their audiences. 

As a social media marketeer, you’ll use these channels to communicate with customers, then deploy analytics to understand more about their behaviours."

One of the key responsibilities is to create an engaging social media strategy to increase the size of an audience and brand awareness. 

Content Strategist 

Content is at the heart of the online ecosystem and an invaluable asset for companies looking to market their services via the internet. 

The role of the content strategist is therefore an important one in a content team and involves creating and curating content aligned to the objectives of an organisation.

By using tools either via social media or Google analytics for a website, they will be an expert in content marketing and utilise this information to build a content calendar.

They will then use this to create an effective stream of content to help expand a business’ audience. Content strategists often have a varied skill set including photo editing, copywriting and effective knowledge of SEO. 

We've recently launched a brand new degree focused on Content Creation - find out more about our BA (Hons) Digital Marketing and Content Creation degree.

Digital Marketing Campaigns Specialist 

Email campaigns can be important in either regularly updating subscribers on a company or professional’s activities or looking to market or sell different services or solutions. 

Professionals working in this part of the marketing team will be responsible for creating and maintaining databases with the relevant customer details and information. They will then usually be responsible for designing the look and feel of a newsletter to ensure it is aligned with a company or professional brand.

The majority of email marketing professionals will need to have great writing and editing skills alongside some graphic design abilities too.  

User Experience Designer

User experience designers are responsible for the customer experience on a website, on an app or other digital channel. 

With skills and insight in technology and psychology, user experience designers are there to ensure that a solution or service meets the needs of the customer - the ultimate aim is to ensure they follow through with a purchase or take action on a website."  

Whether you’re designing a brand new product, coming up with a new feature, or making changes to an existing product or service - the UX designer must consider the whole of the user journey from their perspective. The end goal is to improve sales, customer retention rates, and lead generation.

Website Manager/Developer 

Website managers or developers are IT experts who work with organisations to oversee and manage a website. 

As you might imagine, this is a hugely varied role involving multiple different skills and capabilities. From keyword research to knowledge of analytics platforms, this kind of specialist website knowledge makes for an essential digital marketing job.

They oversee the functionality of the website, evaluate and manage website performance, facilitate hosting and server management, and develop, maintain and update website content.

Often working as a digital marketing lead, they can deliver a full-service website, provide guidance on web issues, and lead a team of web developers.

PPC Search Manager

Pay-per-click (PPC) is the acronym used to refer to paid online advertising. This usually takes place via Google AdWords and is deployed by organisations for specific campaigns or to sell certain products. Increasingly, organic traffic is more challenging to rely on as a way of growing an audience. Which is where PPC comes in. 

Advertisers pay a fee each time one of their adverts is clicked.

PPC specialists use their expertise to advise on how to get the most from these campaigns by reviewing any existing materials, then coming up with recommendations to improve and optimise them." 

Ecommerce Manager

An Ecommerce Manager's role is to oversee, manage and optimise a company's online sales and presence. They are responsible for conveying a consistent brand image.

An ecommerce manager is responsible for the continuous improvement of all online activity. They will manage the day-to-day online store operations. 

Online Community Manager 

When we talk about social media, we can’t forget the power of building a community around a website. 

Almost all the brand’s audience can become big community defenders, and they seek for somebody to manage it.

The Community Manager’s task is to build an online community around the brand, often via social media activity and keep that in order by interacting and creating lasting ties with it.

Working with other digital marketers such as the Social Media Manager, this professional has to keep a good interpersonal relationship with anybody, being organized, assertive, and agile to answer the audience.

Become a Digital Marketing Guru

As you can tell, there are plenty of opportunities out there within the world of digital marketing and marketing amid myriad companies.

As long as your communication skills are effective, you have the ability to work closely with colleagues and a good knowledge of how a website works, then this could well be the world for you.