Cert HE Live Event and Festival Management

You’ll begin your year at ICMP by familiarising yourself with the music business environment and the key roles that make up the live industry. As you analyse a range of music organisations and discover the concepts used to categorise them, you’ll also address the key operations of music copyright and how it affects the main industry sectors of recorded music, live music and publishing. This module will also introduce you to the role of collection societies and other professional organisations.

Successful entrepreneurs are skilled at recognising business opportunities and knowing how to market them. In this module, you’ll examine the core principles of entrepreneurship and some common characteristics of successful entrepreneurs. You’ll discover how to recognise opportunities and turn them into profitable ventures using customer-driven marketing strategies. You’ll look at brands, brand equity and the difference between a brand and a product, while practising how to communicate with consumers, music artists and organisations. To demonstrate your knowledge first-hand, you’ll develop and present a marketing campaign that covers marketing principles, consumer behaviour and branding.

During this module, you’ll learn the fundamentals of live production in a real-world scenario. You’ll work with industry professionals, shadowing the tech crew behind-the-scenes and front-of-house, onsite in a live performance space. You’ll operate basic lighting and sound equipment, and gain high production values that you can take with you into your professional career. You’ll appreciate the interdependent roles crucial to delivering a successful live show, while learning a host of live production terminology and starting to recognise the subtle nuances required to work cohesively as a live production team.

If there’s one constant in the live music ecosystem, it’s that it’s forever changing. In this highly relevant and dynamic module, you’ll learn about the new frontier and the fundamentals of today’s live music environment. As you explore the live industry in more detail, you’ll recognise how all interrelated roles rely on each other and link to the recorded music sector – syncing with label release campaigns, artists’ calendars and other promotional activities.

You’ll learn about revenue generation and flow, and explore the non-profit sector and its dependence on subsidies. You’ll also look at traditional and up-and-coming market leaders as you gain a truly global perspective by exploring a range of non-Western approaches.

A huge number of skills are required to run a live music venue and you’ll get to explore them all in this module. Developed in association with the Music Venue Trust, you’ll become familiar with everything including licensing and legal responsibilities, revenue streams, artist and agent liaisons, staff wages, health and safety, building maintenance, community engagement and more. As you speak with grassroots venue professionals, including general managers, fundraising managers, in-house bookers and marketing and communication teams, you’ll explore their roles and the ways they collaborate with both internal and external teams. You’ll host events at small and large-capacity venues, prioritising concepts such as inclusivity, accessibility and environmental sustainability.

In this fast-changing digital age, it’s vital for music industry professionals to develop impactful creative campaigns. In this module, you’ll explore the principles of content marketing and content creation, as you explore practical and artistic techniques to help you stand out across a range of digital platforms. You’ll produce marketing strategies and creative assets in a variety of formats for real-world content using core content creation platforms and software, and image and video editing programmes.